Direct Marketing

Manager, Customer Relationship Management & Loyalty

Position Summary:

The Manager, Customer Relationship Management & Loyalty is responsible for assisting in the development and working with cross-functional teams to execute customer relationship management strategies. The manager will work with Data and Analytics team to make recommendations based on the results of analysis with a focus on increasing profitability. This position is located in Medford, Oregon.

Essential Functions:

• Partner with Creative Services, Merchandising and Operations to execute messaging and promotional plans.
• Manage the communication and training of marketing messaging and promotional plans across service organizations. (Call Center, Stores)
• Drive analysis of results and make recommendations for future testing and rollout of campaigns.
• Partner with creative resources to launch all collateral, writing briefs, reviewing comps, QA, and measuring results. (Campaign/Creative/Production Management)
• Assist in the development to launch a financially sound brand loyalty program for retail and direct-to-consumer channels.
• Manage the execution of financial, service and emotional benefits that will be appropriate for customer segments based on analysis of value and potential.
• Coordinate loyalty efforts across all channels and functional areas to integrate loyalty into all marketing programs.

Position Requirements:

• Bachelor’s degree in Business, Marketing, or equivalent experience.
• Four years experience in marketing, with a focus on direct marketing.
• Experience in project management, planning, and process improvement, as well as problem analysis and resolution experience at both a strategic and functional level is preferred.
• Experience managing loyalty programs.
• Experience running and optimizing large scale marketing programs and developing strategies to optimize customer lifetime value.
• Must have the ability to handle a multitude of diverse responsibilities and work independently to achieve desired results.

Application Process:

Please submit a resume and brief cover letter via email to Mgr CRM & Loyalty. Your resume will be given careful consideration. If you are selected for an interview a Human Resources representative will contact you. If it is determined that your skillset does not match the requirements for this position, we will keep your resume in our database for future consideration.