Direct Marketing

Circulation Analyst

Position Summary:

The Circulation Analyst is responsible for executing mail strategies for catalog promotions, including list selection, merge processing, campaign analysis, campaign system maintenance, marketing research, and  testing and analysis. This position is located in Medford, Oregon.

Essential Functions:

• Assist in developing short and longer term circulation and segmentation strategies for all campaigns to meet new customer growth goals.
• Assist in developing a circulation promotional offer plan and work with print production and merchandising to implement.
• Assist in creating and executing multi channel direct mail campaigns and designing statistically valid test groups.
• Assist in development of integrated campaign analysis, partnering with marketing teams to effectively set-up, test, and measure results based on key findings.
• Execute circulation plans for multiple brands.
• Manage the system maintenance of all campaigns by setting up offers, promotion codes and source codes for tracking.
• Continuously re-evaluate circulation plans for depth, offer and continued profitability.
• Track circulation results and make recommendations for opportunities.
•   Analyze and maintain detailed testing results, providing p&l's, and breakeven analyses.
•   Maintain historical performance database to track effectiveness of marketing campaigns.
• Develop and maintain competitive analysis reports.
• Analyze pre and post response mailing to identify strategies to improve overall response rates for assigned programs.

Position Requirements:

• Bachelor’s degree in Marketing, Finance, Mathematics, Statistics, or Computer Science.
• Five+ years of Direct Marketing experience developing, implementing and analyzing database/direct marketing programs.
• Strong analytical skills; must be proficient in analyzing and interpreting data from standard software packages and databases.
• Experience with traditional and web marketing database management and database query tools including SQL and SaaS.
• Thorough understanding of Direct Marketing math, key metrics and P/L analysis.

Application Process:

Please submit a resume and brief cover letter via email to Circulation Analyst. Your resume will be given careful consideration. If you are selected for an interview a Human Resources representative will contact you. If it is determined that your skillset does not match the requirements for this position, we will keep your resume in our database for future consideration.